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After 37 years serving minnesota mariners, hooper's yachts founder puts boatyard up for sale.

If you've ever dreamed of owning a sailboat — or had nightmares about selling the one you already own — chances are good you've ended up talking to Bill Hooper, the face behind Hooper's Yachts in Afton.

After 37 years of running a new and used boat dealership, Hooper plans to sell his Manning Avenue boatyard just off Interstate 94 in a deal expected to happen in the next few weeks. He'll keep his website of the same name, selling sailboats and power boats from a small office perhaps at his Hudson home, but no longer storing or repairing them. He expects the new owner of his property to operate a boat-related business, but those details are still being worked out.

It's been a long run, he said from his Afton office recently. "I've been doing this since the Earth cooled."

A St. Paul native, Hooper discovered boats while working as a bartender and night manager of the Fort Snelling Employees' Club. A customer there took him sailing in a Flying Scot, a 19-foot boat popular for racing. Hooper, a former Army medic who had worked at the VA Hospital, fell in love with the sport.

"I jumped in with both feet and started learning everything I could about sailing and racing," he said. Soon he was selling and repairing boats by day and bartending at night. He eventually bought a floundering sailboat business on Manning Avenue and put his name on it.

The business includes a workshop, indoor working area and a small store full of sailboat equipment, from shackles, ropes, anchors, and fittings to a swaging machine.

He's raced sailboats across Minnesota, from the St. Croix River, to Lake of the Woods to Lake Superior, and cruised everywhere from Baltimore to Key West, Hawaii and the Caribbean.

Hooper said he's learned that there's no such thing as the "best boat" — the destination, the crew, the owner's budget and other variables come into play. His boatyard reflects that idea, with the collection of available boats for sale including everything from a daysailer with room for two or three people to a stout cruiser with sleeping quarters for six.

"I think there's a buyer for every boat, and I do my best to put those two together," said Hooper.

Some of his customers store their project boats in the Afton yard and work on them through the summer. Hooper's business includes a workshop, indoor working area and a small store full of sailboat equipment, from shackles, ropes, anchors, and fittings to a swaging machine that makes sailboat rigging and lifelines.

It can mean years of work for owners to restore a boat, but "people want to follow their bliss," said Hooper.

One couple he knew fixed up a sailboat for 15 years in a Hugo barn before they launched it in Lake Superior, he said. The boat was sailed out to the East Coast and down to the Carolinas. Two years ago, he saw it in a boatyard in Annapolis, Md., with its new owner.

Hooper's boatyard includes a shop, a blue metal pole barn that was originally built as a farmers market, with large garage doors at each end to allow trucks to easily enter, unload fresh produce, and exit. Hooper used the doors to slip sailboats in and out of his workshop. A pair of iron lifts inside allowed him to work underneath boats weighing thousands of pounds.

It's an all-consuming life.

"All my vacation time and everything I did always circled around sailing," he said.

“The cool thing about sailing is that you never learn it all,” said Bill Hooper. “You don’t have to be a rocket scientist and still have a good time.”

After years spent in and around boats, Hooper has plenty of stories about past ocean passages, including the first time he crossed the Gulf Stream off the east coast of Florida.

In a sailboat that had no sophisticated electronics, and sailing through stormy weather at night, Hooper said he remembers how the bow of the boat plowed through the rising waves, churning up bioluminescence that illuminated the water from within.

When he and his crew arrived in the Bahamas at 2:30 a.m., his face was covered with crusty salt. The next morning, they saw what they had gone to the islands for.

"It was the most beautiful water I've ever seen," said Hooper. "You could just see so far."

These days he spends some of his summer in Bayfield, Wis., where he keeps a power boat named the Sea Lion. Some of the boats listed for sale on the Hooper's Yachts website are stored in the Lake Superior marinas nearby. His Lake Superior listings have included everything from more common sloop-rigged sailboats to "Zeeto," a massive, 65-foot, one-of-a-kind, three-masted schooner built in 1957. The Zeeto was purchased by Lake Superior Tall Ships, a youth sail training program out of Bayfield.

His plans for now include selling the used boats that remain in the boatyard, along with his Lake Superior listings, and he'll still be a dealer for J Boats, a manufacturer out of Newport, R.I.

Even after four decades of work, Hooper said it's a life he enjoys.

"The cool thing about sailing is that you never learn it all," said Hooper. "You don't have to be a rocket scientist and still have a good time."

Matt McKinney is a reporter on the Star Tribune's state team. In 15 years at the Star Tribune, he has covered business, agriculture and crime. 

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Hooper’s Yachts & Sailboats

599 Manning Ave S Afton, MN 55001 651-436-8795

Located in N.W. corner of Afton Township, 599 Manning Ave. (1/2 mi. south of I-94, exit 253). Hooper’s Yachts is a full service sailboat dealership selling new jiboats from 22’ to 65’, Precision sailboats 15’ to 28’ and Bavaria Yachts 30’ to 50’. Hoopers also has a large selection of pre-owned sailboats. Our service department can take care of all your boating needs at our Afton yard or at your dock.

For more information, contact: [email protected]

Or visit – www.hoopersyachts.com

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Hooper Yachts Closing Down - Well Loved

  • Thread starter Talchotali
  • Start date Nov 10, 2023

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Talchotali

Capt. Marvel's Wise Friend

  • Nov 10, 2023

After 37 years serving Minnesota mariners, Hooper's Yachts founder puts boatyard up for sale​

hoopers sailboats for sale

2airishuman

Mostly harmless.

Interesting place. I bought and sold my 4ksb there before getting something I actually liked. He had a yard full of shitboats, most of them for sale, a few being stored for their owners, and had these sort of elevated dock-like platforms around 5 feet above the yard, so you could walk along and walk onto any of the boats. I've never encountered anything quite like it. Generally these are 1970s and 1980s boats with asking prices under $10,000. He sold on commission like any other broker but largely just encouraged prospective buyers to go out and look at boats. There was a store full of shelfworn marine products. Tough way to make a buck in the era of West Marine, Defender, Fisheries Supply, Amazon, etc. He had a shop where he did repairs and refits and I think that and his hauling business was where most of the money was made. There are a number of area lakes with city mooring balls and I understand he had a good number of fall haulout/spring launch customers who lacked a trailer or a tow vehicle to get their boat back and forth to their garage. I got an email from him the other day insisting that he was still in business despite the yard being sold. Perhaps. The larger story is that there's broader turnover in the sailing-oriented marine services industry in the upper midwest. The only sail loft in Minneapolis was just rebranded in apparent preparation for its owner's retirement, and at least one of the lofts in the Bayfield (Wisconsin) area is also facing the upcoming retirement of its owner. One of the private full-service marina owner/operators in Duluth just retired, the business now to be taken over by his daughter. The owner/operator of the boatyard services portion of another marina (unusual arrangement where the dockage is run by one outfit and the yard on the same property is run by someone else) is retiring next spring. I think, in practice, this is all going to mean that local sailors will have to be more self-sufficient and rely more on regional and nationwide vendors for everything from brokerage to refit to chandlery goods to sails.  

SloopJonB

Super Anarchist

So what will he do for retirement - mess about in boats?  

MaxHeadroom

MaxHeadroom

  • Nov 11, 2023
SloopJonB said: So what will he do for retirement - mess about in boats? Click to expand...

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  1. Hooper's Yachts

    CONTACT INFO: 612-590-7235 Bill's email: [email protected] Justin's email: [email protected]. Welcome to Hooper's Yachts, Upper Midwest Sailing Experts. Buy A Sailboat, You Buy A Way Of Life.New and used J/Boats & Precision Boat Works.Selection of used sailboats and dinghy boats. Quality service department.Storage.Transportation ...

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  3. After 37 years serving Minnesota mariners, Hooper's Yachts founder puts

    November 10, 2023 — 11:03am. Glen Stubbe, Star Tribune. After 37 years of running a new and used boat dealership, Bill Hooper plans to sell his Afton boatyard in a deal expected to happen in the ...

  4. Hooper's Yachts

    Hooper's Yachts, Afton, Minnesota. 401 likes · 35 were here. Dealers for new and used sailboats and consignment powerboats. Dealers for new J/Boats, Whaly dinghies, RS Sailboats & Tohatsu outboards...

  5. About Us

    Hooper's Yachts was originally founded in 1986 by Bill Hooper as a Sailboat dealer and hardware store. In 2020 Justin Farner became Co-Owner and has assisted in the expansion of both product and boat types alike. Hooper's Yachts has always been a small business, but following the acquisition in 2020, became a family ow

  6. Hooper's Yachts & Sailboats

    599 Manning Ave S. Afton, MN 55001. 651-436-8795. Located in N.W. corner of Afton Township, 599 Manning Ave. (1/2 mi. south of I-94, exit 253). Hooper's Yachts is a full service sailboat dealership selling new jiboats from 22' to 65', Precision sailboats 15' to 28' and Bavaria Yachts 30' to 50'. Hoopers also has a large selection ...

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    Preowned sailboats for sale by owner located in Minnesota. Your search returned 104 matches of 103582 sailboats posted to date

  8. Hooper Yachts Closing Down

    Some of the boats listed for sale on the Hooper's Yachts website are stored in the Lake Superior marinas nearby. His Lake Superior listings have included everything from more common sloop-rigged sailboats to "Zeeto," a massive, 65-foot, one-of-a-kind, three-masted schooner built in 1957. The Zeeto was purchased by Lake Superior Tall Ships, a ...

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  10. Sails

    Sails. While we are dealers for most local, national & international sailmakers we also have a number of used (and sometimes new) sails available.

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    35.5' Endeavour E35 Presently on the hard for winter storage at Morgans Marina, New Jersey Asking $35,000

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    Hooper's Yachts. (651) 436 - 8795. [email protected]. 599 Manning Ave S. Afton, MN

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