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After Drake and Lil Yachty, Rap Show ‘On The Radar’ Plans to Keep the Hits Coming

By Mankaprr Conteh

Mankaprr Conteh

This summer, hip-hop channel On The Radar was on everyone’s radar as it rose to become one of the internet’s finest purveyors of freestyle videos and interviews, reaching a new high with a Drake appearance featuring buzzing U.K. rap star Central Cee . Both traded bars at the show’s New York studio, shrouded in its signature green-means-go lights. Beyond producing the best music meme of the season (Drake slurring “combination” in one of his infamous accents during the song’s intro) it also produced one of the hottest rap songs of the summer. The internet moves quickly, though — in another life, the song would still be ringing off everywhere, but even On The Radar has kept it moving. Lil Yachty teased his own freestyle days ago and it arrived on October 6, meaning OTR snagged yet another hitmaker having a career-redefining moment, with Yachty still shapeshifting after a decade as one of rap’s most enthralling weirdos.

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I’d love to know more about the origins and goals of the label. Gabe: I always wanted to put out music and we saw, I always credit Charlie Sloth and Fire in the Booth as being a big inspiration. And I noticed how they have put out their freestyles on DSPs and I’m like, oh, we could probably figure out a way to do this, too.

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So the goal is not necessarily to sign artists to contracts for projects, but t o do singles, EPs, stuff like that? Gabe: We do want to eventually sign artists down the line and then Tobby will one day move into more of a management position for artists. But right now we don’t have the necessary funds that we need to make that happen where it makes sense to sign artists. So until then, it’s just like, let’s just put out dope music and just let that ride and see what happens. The most music we ever dropped on a Friday was 14 singles.

John Nurse: The thing is we distribute through ourselves. So a lot of people been on our line stuff as far as distribution, like [proposing a joint venture with a major label] so we’re trying to look for the right situation, but right now we’re going to do it all ourselves.

Gabe P: And then everybody on my team gets a piece of the pie. Everybody gets a piece from Tobby to John, even Calvin who takes photos to Rob the engineer, which is unheard of in the industry. Everybody on my team gets to eat off of whatever we make for the rest of our lives off the music.

What would doing everything you’ve set out to do look like? Gabe P: There’s no angle. It’s just like what’s next? Because if I set an angle for myself, then I’m limiting myself. You know what I’m saying? Drake was just a stepping stone. You could ask [Tobbylola and John], a week after the Drake thing went up, they’re like, “so are you feeling it?” And I’m like, “cool.” Oh, it’s number one on RapCaviar . I’m like, okay, that’s cool. We got shit to do.

Tobbylola, tell me about your path. Tobbylola: I was working in media since I graduated from high school. I was writing for my school’s newspaper. Then when I went onto college, I had the opportunity to start interning at Hot 97. Then at a point I started writing for The Source and then for Lyrical Lemonade. One day I started doing press runs to assist artists. I was working with Boston Richie at the time, and I wanted to bring him to Gabe’s platform. So I had hit up my friend Shauna James from Atlantic Records, and I was like, “Hey, can you connect me with him?” And she did. And I brought Richie over to him and I was like, “I see your set-up here. It is cool. I feel like I could bring some structure.” I felt like I got artists from writing for Lyrical, so I could probably bring them over there. And I was like, “let’s just cook up.” One day Gabe just called me and was like, “Hey, I got my studio now. So you said you want to help me with scheduling, let’s just try for a week.” And then we just tried for a week and then to now they’re obsessed. They haven’t let me go since. But really we just created a family. I just saw there was stuff that was missing there. And then I tried to just be that person to just come on board and really just connect the dots where it made sense

John: A few people have asked me, “You don’t want to go back to the majors?” I’m like, yeah, no, because over there you have to do so much just to get recognized and just to move up, as opposed to now I’m at the head of an independent level and doing bigger things than I would’ve had responsibility for over there.

They’re very steeped in their tradition. It’s like, media publications are like that too, right? John: Especially radio. I used to work in promotions. A lot of people that were there when I was there in 2013, ’14, they’re all still there now. And respectfully, it’s great to hold a job. I ain’t trying to take nobody out. But also there’s got to be some type of balance where you got a lot of young people and the old people to coincide.

Tobbylola: I think that’s what makes On The Radar so different is because really this is a team that was like, we’re all just coming together now, just trying to make things make sense. It’s really not no old head who’s on top of us [saying] “Do this, do this.” The old head really is Gabe.

Gabe P: The old head really is John.

Tobbylola: No, you know I didn’t want to say that. But if you saying whose brand, who calls the shots, obviously it’s Gabe’s brand.

Gabe P: And there’s no one who’s been this young who’s had this much impact on the culture in such a short period of time. You know what I’m saying? I’m not knocking anybody, but I’m saying that there hasn’t been someone who maybe since Angie Martinez or early days of Stretch and Bobbito — they was in college really when they were putting on with Wu-Tang and Biggie and all them, they were the youngest. But since that era of radio, Angie and Flex, no one this young has had this much of an impact on the culture in this type of period of time. And who has given you Drake, Ice Spice, all on the same platform all while maintaining…yeah, Drake was on the platform, but we’re someone dropping today on the platform who has 4,000 followers on the ‘Gram. Nobody does that. Nobody thinks to do that. 

Gabe: I found [Bronx drill rapper] Kay Flock, I did Kay Flock’s first interview. I found B Lovee and Dougie B, I did their first and only interview where all three of them are together. That was the start of everything. DThang , I brought people DThang, I brought people Ice Spice.

John: Literally broke Ice Spice.

Gabe: Literally broke Ice Spice, you know what I’m saying? I did GloRilla’s first-ever New York City interview, you know what I’m saying? So there’s a lot of things that we’ve done that have just paved the way for a lot of other things.

Tobbylola: And then we’re super humble on top of that. It’s so many platforms. For me, I personally feel like we have a team that’s so grateful.

I think y’all are interesting because there are performances, but then there are also interviews. What is the relationship between the two? Being a media platform that does journalistic work and performance work? Gabe P: I mean, I came up under Angie Martinez and I feel like, I don’t really need to say more than that. I feel like hip-hop media right now is everybody wants clicks. Gabe:

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John: And a lot of that also comes from the niche that we have at On The Radio. You catch somebody young and early, you build that relationship through time and trust through time. So they know what they getting into when they come to you. Like, oh no, that’s my mans, he wouldn’t do that to me . And that’s a fact. He wouldn’t do that to you.

Tobbylola: And let Drake’s previous press run in New York be a testimony that these artists, they want to hit these newer platforms. What y’all need to understand is the music industry is changing. The platforms that are catering to the artists are changing as well. And it’s your best bet to probably adapt to how this industry is changing, rather than hating on the new platforms that are creating their own thing.

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"On The Radar Freestyle" lyrics

• Lil Yachty Lyrics

Lil Yachty Astonishes with His Thrilling ‘On The Radar’ Freestyle Performance

Listen to lil yachty’s “ on the radar freestyle “.

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Lil Yachty's Concrete Boys Drop New Banger "FAMILY BUSINESS"

Yachty is once again showing off the young talent on his label.

Last year, Lil Yachty launched his new label CONCRETE BOYS under Quality Control. He's already gotten to work on filling out the roster with impressive young talent and has a new compilation on the way to help show off their talents. Last year the label dropped "MO JAMS" which came with the announcement of the upcoming compilation tape, even though the song isn't expected to appear on it. But now were finally getting a taste of some of Yachty's artists.

Lil Yachty himself is joined by CAMO and KARRAHBOOO on the absolute banger of a new song "FAMILY BUSINESS." The track also comes with an accompanying music video that is heavily stylized. It featured the various label members in matching baggy red shirts and big jeans in a variety of locations like a living room and outside a gas station. The description for the song also includes a link to pre-order the upcoming full label compilation, which also won't include this new song. It officially confirms that the album will drop pretty soon, hitting streaming on April 5.

Read More: Lil Yachty Drops By For His "On The Radar Freestyle"

Lil Yachty And Concrete Boys' "FAMILY BUSINESS"

Lil Yachty just appeared on another new single from an up-and-coming talent. He teamed up with breakthrough TikTok star NEMZZZ for a sentimental new single called "IT'S US." That came just a few weeks after he teamed up with one of the breakthrough stars of electronica in 2023. Fred Again... had a massive year last year and kicked off his 2024 with the track "Stayinit" which featured an appearance from Yachty . What do you think of the new single from Lil Yachty's label Concrete Boyz? Are there any members of the group that you think have breakout potential? Let us know in the comment section below.

Read More: Lil Yachty Divulges On Potential Drake Collab Album

Quotable Lyrics: Two pints, just Teezo Touchdown'd, I'm finna pour 'em both Geekin' off two X pills, my b*tch look like kaleidoscope I don't trip 'bout much, play 'bout my money or pints, I gotta fold you He such a stand up guy, how they f*ck him over?

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Lil Yachty Launches Concrete Rekordz With Quality Control/HYBE, Shares New Single Off Upcoming Compilation Album

Lil Yachty is officially running the show with a new venture under his belt, Concrete Rekordz.

The rapper, who once said "hip-hop is in a terrible place," is bringing some new stars into the genre, including Karrahbooo, DC2TRILL, Draft Day, and Camo!. The artists will also appear on Concrete Rekordz compilation album It’s Us Volume 1, scheduled to release on April 5. The artists were first introduced during Yachty's Field Trip Tour last year, which continues for the European leg this spring.

In addition to the news, Concrete Rekordz, also known as Concrete Boys, dropped a new single, "Family Business."

"Yachty has always had profound vision since the day we met and to see him take his curatorial magic and expand it to discover and enhance other artists is exciting to me," stated Quality Control Music COO and co-founder Kevin “Coach K” Lee in press materials.

“I’m excited to see Yachty step into the role of executive alongside being one of the most formidable creatives in the world with such an eye for talent," added QC CEO and co-founder Pierre “P” Thomas. "Karrahbooo is a star and they are all going to be the new wave of cool that can bring something different to the culture that is so badly needed.”

Check out music videos and an On the Radar cypher from the Concrete Rekordz roster below.

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sAy sOMETHINg

Rap Radar Podcast: Lil Yachty

Yachty starts here.

Photos: Ryder

Lil Yachty isn’t afraid to experiment. After taking the wock to Poland and a two-year hiatus, the Atlanta rapper returned this year with his alternative album, Let’s Start Here . Making his debut on the Rap Radar Podcast, Yachty invites us into his Georgia mansion to discuss his new sound, critics, fatherhood, and more. Mom, keep quiet!

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Lil Yachty – On The Radar Freestyle

Lil yachty – on the radar freestyle is available for you to download below..

Exceptional American rapper and performer, Lil Yachty has officially launched another engaging new single which he tags “On The Radar Freestyle” .

This sensational masterpiece acts as a follow-up to his previous delivery titled “The Secret Recipe” featuring, J. Cole .

Furthermore, this profound song definitely deserves a spot in your wonderful playlist collection.

Listen, stream & download below:

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The Best Rising Artists of Spring 2024

Get to know 9 artists who are leading the next generation of music..

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As Spring breathes new life into us once again, we’re introduced to a new selection of rising artists making their marks in music. This season, Hypebeast is focusing on nine artists who are creating and exploring their unique sounds in the realms of Afrobeats, indie rock, rap, bedroom pop, trap and more, further underscoring the notion that genres no longer serve as confines for the next generation of musical artists.

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